a note from Boatright-Simon

For my entire professional life I’ve been grappling with the fact that I’m passionately curious about a lot of things: writing for theater, cinematography for commercials, directing for film, that kind of thing. 

I’ve been told, rather implored to “choose one” and stick with it, knowing deep in my core that that wasn’t me, but more so, that that wasn’t where the world was heading. That the days of the monoglot were limited. That we would mix cultures, and technologies and genre and emotions and feelings to emerge something better, orders or magnitude greater. 

Cinema, painting, augmented reality, dance, livestream, science, music, long-arc television, commercials… These aren’t separate things, to be parsed and cordoned off from one another. 

These are magnificent, and differing tools. 

That I, and all the good and talented people at Picture+Sound use for one purpose. 

To tell a story. 

To to grab the gut, engage the mind, warm the heart and touch the soul. 

In short. To make someone, many one’s hopefully, feel a little less alone as they move through the world.

I’ve laughed at stupid, joyful paintings. 

Been amazed at esoteric theater. 

Cried cause of holiday commercial. A gosh-darned 30” P&G spot, and I knew they were trying to get me to tear up! 

I’ve been inspired by a livestream, and enlightened by an instagram post. 

I’ve been moved by a solo dance performance in a pub in Kilkenny, and understood the cosmos, if only for an instant by an animated movie in Mandarin. 

Beauty. Authenticity. Truth. These things don’t have a genre. They move through everything, bind it together. Like the Force :).

I feel profoundly grateful that I’ve grown up in this time. This amazing, confusing, scary and exciting time; where I have the most-phenomenally powerful tools for story the our planet has ever seen. 

And we need them all; the cinematic, technical, theatrical, immersive, commercial, moving and still to tell our stories. 

To change the world. 

- Matt