Categories
Promos
Documentaries
Livestream
Production
Post-Production including color, sound and finishing
Open Captioning
Meta Platforms, Inc. asked us to help tell their honest, authentic and diverse stories to their diverse audiences.
The Set Up
When Meta Platforms, Inc. wanted a suite of brand-unified motion picture content, we know they could have asked anyone in the world to pull it off, but they asked Picture+Sound. Which was a lot more than a little- cool.
The Action
Picture+Sound was asked to produce a documentary short featuring a key supplier to be screened on Facebook, at a huge in-house conference and in the hundreds of Facebook buildings across the globe. We delivered a traditional and open-captioned version of this multi-continent film that showcased a socially conscious, mission driven, diverse coffee company based in Oakland, California.
Next up, Meta Supplier Diversity directed us to produce a Facebook Livestream, in Meta HQ’s studios, on Facebook for Giving Black Day. So when the premiere livestream company in the world asks you to livestream for them, it’s tough to get more geeked out than we already are.
While we were in production on that livestream, Picture+Sound was also tasked to take a complex system of global finance and break it down into something the average person could metabolize. We set out to produce a four-part, narrative/explainer/promo/documentary opus that would tie together a cavalcade of subjects, ideas, and contributors from across the globe in a matter of weeks, not months. Yeah, like 14 days.
So, Picture+Sound filmed content for Meta all over the country, helping tell their story to diverse audiences across the globe.
Then we partnered with visionary Brooklyn-based Dusty Studio to create an innovative and entertaining blackboard explainer film. Dusty and his team of East Coast artists went deep in their proprietary process and knocked it out of the park.
Back in Northern California we flew our drones, hung our lights and tracked and pushed our cinema cameras on dollies down the bustling hallways of the Frank Gehry-designed MPK 20 campus. What a bleeping blast.
MPK - The same day Picture+Sound’s 4-part jam was premiering at the Global Financing Conference in Menlo Park (MPK), a Picture+Sound crew was lensing a 3.5 hour, story-driven livestream, featuring Keynote speaker Vivica A. Fox, a panel of Fortune 500 executives, and much more in the nation’s capital.
D.C. Yep, Picture+Sound was trusted with the keys to multiple partners’ Meta sites to co-host the Enterprising Women of Color Forum, held at the National Museum of Women in the Arts in Washington, D.C. In partnership with Essence and it’s 2.5 million Facebook subscribers, the 3.5 hour event went off without a hitch. And when you have some of the heaviest hitters in the game including Coke, Ratheon as co-sponsors, the event saw huge traffic and robust social engagement.
After the dust settled on all of that fun work, Meta asked us to rock with them in Atlanta for a week’s worth of big events.
THE ATL - Picture+Sound was tasked to produce a multi-camera livestream for the State of Minority Business sponsored by Georgia Power.
Then the suit and tie came off for a more ambitious, breezy, off-the-cuff, Meta Supplier Diversity panel discussion & walk and talk livestream at the Meta compound on the floor of the 2019 NMSDC.
After COVID 19 changed the world, the work only evolved into remote and in-person productions to continue to tell engaging stories and build the brand.
The Payoff
The global finance conference went off like gangbusters with the promos, explainers and more garnering incredible feedback and increased understanding. Technologically innovative livestreams featuring luminaries like Vivica A Fox, Fortune 500 executives from Wells Fargo, Facebook and more raised the bar on Facebook’s outreach, especially in diverse businesses and communities of color.
