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Categories
Concept
Design
Episodic
Brand Management
Commercials
Films and Video
Augmented Reality
Virtual Reality
Documentary
Podcast
360 video
360 livestream
Promos
Marketing
Live Experiences

Wunder Health wanted to expand reach and offering in a huge way and turned to Boatright-Simon Picture+Sound to help out.

The Set Up

What do you do when you have a great product with the best ingredients, and you're new to the national scene? You follow the lead of the company you're working for. You use the best ingredients, mix them together in the right ratio, stand back and watch the fireworks happen.

The Action

Wunder Juice went big with social showing their brand pillars of great ingredients, well made and fantastic customer service were both form and function of this NoCo start up. There was a new logo and brand bible. Outdoor, and social played big parts, in expanding their reach, and some well-placed, well-timed earned media spots fueled them to new plateaus. The big hairy, idea of 2016 was Wunder Juice's triumphant run at Super Bowl XL. It was quite the coming out party.

A blood-pumping docu-promo featuring and early morning body rock co-sponsored by Orange Theory Fitness. Later on in the weekend, Picture+Sound revealed it’s second bespoke augmented reality app, co-sponsored and hosted by Lululemon. A bespoke Picture+Sound concept and created and virtual Reality meditation garden rounded out the wellness offerings.

The Payoff

Wunder Health went from delivery-only to point-of-purchase, then really blew up. They partnered with places like The Garden Juicery, expanded their product line to an array of juices, frozen goodies and foodstuffs. They built their social footprint by over six hundred percent and expanded their business to other markets across the heartland.

And that’s when things got really wild. They pivoted into Wunder Health a multi-faceted, wellness brand boasting tangible goods and services, a vast wellness media library including an array of video interview with wellness leaders from around the globe and a 100 episode podcast. Now the humble Colorado start-up is partnering multi-billion dollar global brands and changing countless lives.